Resume
Experience
2023 - Present
Account Director
Authentique Agency
Atlanta, GA
Lead cross-functional teams in implementing diverse, inclusive marketing strategies for high-profile clients like BET and Ulta Beauty. Managing client relationships, mentoring a team, and overseeing budgets are key facets of my role, ensuring impactful project execution and fostering professional growth.
2022 - Present
Director, Advocacy
Spero Studio
Washington, D.C.
Developed and executed social impact and health equity communications projects for the Congressional Black Caucus Institute, Amgen and the Partnership to Advance Cardiovascular Health. Provide superb client service by hosting status calls, providing reports, preparing and delivering impactful presentations and resolving issues.
2021 - 2022
Director of Communications
Authentique Agency
Atlanta, GA
Oversaw, created and presented various communications plans and materials for BET, the Country Music Association, Elavon, AMC Networks and The Coca-Cola Company. Led and mentored the communications team and served as its advocate by creating a culture to boost employee morale and work output. Provided strategic counsel and support by drafting speeches and talking points for executives regarding DEI, public relations, crisis communications and more.
2021 - 2021
Sr Account Manager
Spero Studio
Washington, D.C.
Managed accounts for the Congressional Black Caucus, the Congressional Black Caucus Institute and the National Association of Black Accountants (NABA). Led and mentored a team of junior-level associates. Identified growth opportunities by recommending additional initiatives for current clients.
2017 - 2021
Sr Account Exec, Reputation/Media Specialist
Matlock Advertising & Public Relations
Atlanta, GA
Developed and implemented culturally relevant communications strategies for high-profile clients, including Macy’s, Georgia-Pacific, Koch Industries, Equity Prime Mortgage, Purpose Built Communities and Emory University. Collaborated with creative services on unified brand messaging. Managed relationships with target media contacts and arranged and moderated interviews. Coordinated and negotiated sponsorship costs, and developed content for activations.
2016 - 2018
Public Relations Specialist
Just 4 Girls Salon
Atlanta, GA
Directed traditional and digital communications campaigns for the salon group. Developed print collateral materials, coordinated brand messaging across communications channels and maintained the company website and microsites with WordPress and associated plug-ins. Produced email-marketing campaigns, including content development, search engine optimization (SEO) and distribution via MailChimp. Created internal publications, including Employee Handbook.
Education
2014 - 2016
CENTRAL CONNECTICUT STATE UNIVERSITY
Master of Science in Strategic Communications
New Britain, CT
Graduated with a 3.7 GPA. Deployed various research methods, including literature reviews, surveys, data analysis, content analysis, focus groups, SPSS, and more, to author three research studies: Higher education institution's use of Twitter for recruiting Black male students, microaggressions on CCSU’s campus, and job satisfaction for CCSU soccer players. Learned the internal and external communication processes of an organization.
2009 - 2013
LOYOLA UNIVERSITY MARYLAND
Bachelor of Arts in Communications
Baltimore, MD
Double majored in advertising/public relations and journalism and minored in sociology. Frequently volunteered with the Center for Community, Service, and Justice (CCSJ). Member of the Public Relations Student Society of America. Honed my research skills to update alumni contact information for the Office of Alumni Engagement and deepened my love for cooking by working in the cafeteria. Completed two senior capstone projects - G Squared magazine and formed Bridge PR to support a local organization supporting women who were victims of trafficking.
Professional skillset
Strategy Development
Go-to-Market Planning
Account Management
Digital Analytics
Microsoft Office
Public Relations
Copywriting
Digital Marketing
Media Relations
Media Training
Search Engine Optimization (SEO)
Executive Communications
Community Engagement
Inclusive Marketing
Press Releases
Data Analytics