Success Beyond Bars

Black people are 13 percent of the U.S. population but are 38 percent of the people in jails and prisons. Koch wanted to amplify its fight to reform America’s justice system with the community most impacted by it. We partnered with Black Enterprise to create a video series, Success Beyond Bars, that highlighted the struggles and celebrated the achievements of returning citizens. We launched a comprehensive campaign to raise awareness of the series, which featured media buys, both traditional and digital, earned media, and event sponsorship, where Koch hosted a panel.