Insight Reimagined

Due to the effects of COVID, NABA decided to merge its regional student conferences and make them one virtual event. I used my creative genius to transform branding from NABA’s professional convention (Insight Reimagined) to create something young and vibrant that would resonate with students (in21). We supported the promotion strategy and production elements which included copywriting. NABA liked the branding so much that they made it the official branding for its 2022 Annual Convention for its professional members. Our work garnered over 77,000 impressions across Instagram, Twitter, LinkedIn, and Facebook. We had a 25 percent email open rate and received over 32,000 webpage views.